UAE Introduces Finfluencer License for Financial Creators
The UAE just raised the bar for financial influencers — literally. In a first for the region, the country has launched a “Finfluencer License,” giving financial content creators a clear sign of whether their advice is legitimate or not.
Introduced by the Securities and Commodities Authority (SCA), this move is all about cleaning up the digital finance space. With social media packed with hot takes on crypto, stocks, and “get rich quick” schemes, the license brings much-needed structure, credibility, and accountability. It’s not about silencing voices, it’s about making sure the loudest ones know what they’re talking about.
Because when it comes to your money, hype shouldn’t be louder than the truth. Let’s dive into what this new license means and why it matters.
Why the Finfluencer License Matters
Social media has seen a big rise in financial influencers — people who give investment tips or promote trading apps and crypto platforms online. The problem? Many of them don’t have proper training or any official approval, and their followers might not fully understand the risks.
To fix this, the UAE’s Securities and Commodities Authority (SCA) is introducing a new license. It means financial influencers will need to get approved, follow the rules, and take responsibility for the advice they share.
Who Needs the License?
The Finfluencer License is mandatory for anyone. Whether based in the UAE or abroad, those who target UAE residents with content that includes:
- Investment or trading advice
- Promotion of financial products, platforms, or brokers
- Analysis or opinions on stocks, cryptocurrencies, or financial markets
Influencers sharing educational content only (e.g., explaining financial terms or basic principles) may be exempt, but are encouraged to consult the SCA for clarity.
What the License Covers
The license applies to content creators on platforms such as Instagram, TikTok, YouTube, LinkedIn, and X (formerly Twitter). This also includes blogs, podcasts, webinars, and online seminars.
To obtain the license, applicants must register with the SCA and meet specific criteria, which may include:
- Disclosure of financial affiliations
- Commitment to fact-based content
- Compliance with the UAE’s advertising and investment promotion rules
Importantly, the license covers both UAE-based and foreign financial products being marketed to UAE audiences.
Fee Waivers and Government Incentives
To promote early compliance, the SCA has waived all fees. This includes application, registration, renewal, and legal consultancy for three years. This makes it easier for independent or small-scale influencers to align with regulations.
The government’s approach reflects a recognition of the value digital influencers bring to financial education, offering support instead of imposing restrictive barriers.
How to Verify a Licensed Finfluencer?
Transparency is a key part of the initiative. The SCA has launched a public verification system allowing users to check if a financial influencer is officially licensed.
For followers, a license signals credibility and adherence to regulatory standards. For financial institutions and brands, it assures that their products are being promoted responsibly.
Steps for Financial Content Creators
If you produce financial content targeting UAE residents, here’s what to do:
- Assess Your Content – Does it include financial advice, market opinions, or promotions?
- Contact the SCA – Start the registration process or seek legal advice.
- Update Disclosures – Disclose sponsorships, affiliations, and paid promotions.
- Stay Compliant – Keep up with regulatory updates as the framework evolves.
Strengthening the UAE’s Financial Ecosystem
The Finfluencer License is part of the UAE’s broader effort to create a transparent, well-regulated financial environment. By bringing digital voices under formal oversight, the country is improving content standards, protecting investors, and reinforcing trust in financial information shared online.
Over time, this initiative is expected to elevate the quality of financial content and ensure a safer, more informed digital investment landscape.
Ready to Become a Licensed Finfluencer in the UAE? We’re Here to Help.
Navigating the new Finfluencer License requirements can feel complex, but with 10xM, it doesn’t have to be. Whether you’re a content creator, financial coach, or social media influencer, we guide you through every step of the licensing process.
From eligibility checks and application support to liaising with the Securities and Commodities Authority (SCA), our expert team ensures your journey to becoming a compliant, credible, and licensed finfluencer is smooth and stress-free.
Let us help you build trust, grow your influence, and stay on the right side of regulation.
Get started today by booking a free consultation call with us!
